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$50K

From ~$30K plateau to a $50K month in under 30 days

Industry
Health & Wellness (Supplements)
Timeline
30 days
Store dashboard showing £55,807.22 total sales
Store dashboard£55,807.22 total sales
Where it started

This brand wasn't failing, far from it. Around $30K/month consistently, a solid product, strong reviews and a clear value prop. Something was holding them back from the next revenue tier.

They came to us because they knew they could grow. They just needed the right structure and execution to do it profitably.

Strategy & execution
01

Audited and optimised the funnel

We found inefficiencies in the customer journey that were quietly killing margin: slow load speeds, misaligned landing page messaging. We patched the holes and simplified the path to purchase.

02

Lowered CPA with smarter campaigns

Refined audiences, restructured campaigns and fresh creative angles brought acquisition costs down without cutting volume, unlocking real room to scale.

03

Offer combinations that converted

Multiple bundles and offers tested to find the point between perceived value and margin. The right combination lifted CVR while protecting profitability.

04

Scaled what worked, carefully

With the numbers in line we scaled gradually, watching CAC, AOV and margin so every step up was sustainable.

Results

$50K

A new monthly high

From ~$30K to their first $50K revenue month. A major milestone in under 30 days.

↓ CPA

Higher margin

Reduced acquisition costs gave them breathing room to spend and scale.

24/7

Healthy scaling framework

A growth engine that isn't just working. It's scalable, with the numbers to back it up.

The takeaway

Sometimes it's not about changing everything. It's about refining what already works and removing the friction limiting growth. Clear visibility, strong execution, and a strategy that respects both performance and profit.

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More work