$20K
A five day sprint that became a repeatable engine
- Industry
- Supplements / Wellness
- Timeline
- 5 days
The foundation was there: a premium supplement, a clear mission and a store that looked the part. Steady traction and loyal customers, but never real velocity in a short window.
They weren't looking for a rebrand. They needed a partner who could sharpen performance, pressure test what was working and push growth with control.
Creative testing with purpose
A sprint style testing campaign across performance benefits, emotional outcomes, founder story and lifestyle integration. Each test produced insight, refined hooks and doubled down on traction, daily iteration driven by data and instinct.
Finding the right offer
Tiered discounts, bundle incentives, free shipping thresholds and hero stack positioning were all tested. The sweet spot: a frictionless, value driven offer that matched the brand's positioning and unlocked urgency without heavy discounting.
Scaling with intention
Once creative and offer clicked we scaled fast but precisely. Every spend increase was backed by performance data, margin awareness and a tight feedback loop.
$20K
Their fastest, highest short term revenue window to date, with a scalable creative system behind it.
4
A creative framework tailored to the product and ideal customer, ready to replicate across launches.
1
Fast, intelligent testing showed exactly what made people buy, and removed everything that didn't.
Why it worked
Speed alone means nothing if you're scaling the wrong message. We helped a great product break through by clarifying its narrative, crafting an irresistible offer and moving with structure.
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