Background & Challenge

This brand wasn’t starting from zero — they had a great product, a strong USP with real problem-solving appeal, and some early momentum. But like many fast-growing brands, they had hit a plateau. ROAS was inconsistent, margins were getting squeezed, and their internal team needed support to scale without derailing profitability.

The product addressed a clear need in the skincare space, but the backend structure, campaign strategy, and conversion path needed refinement to fully capitalize on existing demand.

What they lacked wasn’t traction — it was a system.

Our Strategic Approach

Deep Audit & Growth Blueprint

We started with a complete teardown of their existing funnel — paid media data, site experience, landing pages, customer journey, retention setup — to identify bottlenecks and low-hanging wins. This gave us a clear roadmap and removed the guesswork.

Funnel + Offer Optimization

Rather than reinventing the wheel, we amplified what was already working:

• Refined key landing pages for speed and conversion

• Repositioned their main offer with stronger hooks + clearer value communication

• Cleaned up the user flow across checkout, post-purchase, and retention touchpoints

We also aligned their email and SMS automation to support acquisition efforts and recover missed opportunities — especially for first-time buyers.

 Creative Strategy + Paid Campaign Rebuild

We overhauled their Meta ads structure, segmenting campaigns based on funnel stage and intent. Our creative testing strategy focused on:

• UGC-style problem-solution angles

• Product benefits shown through real results

• Social proof and transformation storytelling

Each ad was designed to pair with specific landing experiences we had tailored to each angle.

 Controlled Scaling & Profit Monitoring

Instead of pushing ad spend recklessly, we used performance thresholds to guide scale. Every decision was made in alignment with blended margin targets, tracked daily. This kept efficiency high, even as spend ramped.

Results

• $100K Month Hit in Just 45 Days
  Their fastest growth window to date, driven by high-leverage moves and precision scaling.

• Improved CPA & Funnel Conversion Rates
  By tightening the top and middle of funnel strategy, we saw a drop in acquisition costs while increasing conversion efficiency.

• Full Visibility on Profit Drivers
  We connected paid media performance directly to backend profitability, giving the founders actionable insights and daily clarity on what was moving the needle.

• Long-Term Strategic Partnership
  Beyond execution, we provided ongoing support across strategy, creative direction, and data analysis to ensure sustained growth — not just a flash in the pan.

Final Takeaway

This case wasn’t about massive reinvention. It was about clarity, strategic execution, and leveraging what already existed to unlock scale — without compromising profitability. For brands sitting on untapped potential, the right partner can be the difference between “almost” and breakthrough.